As SMBs try to get Information Technology right, we looked at some key technology trends that will shape the IT landscape for SMBs in 2021 and beyond.
3. Cyber Security & Resilience – With increasing exposure due to multiple entry points in digitized processes, cyber threats pose an imminent risk to SMBs. It is essential to ensure that your organization has a comprehensive cybersecurity plan – encompassing all your digital touchpoints across employees, vendors, customers, and any other partners.
4. Virtual workspace enablement – Multi-location and a remote employee base have become a permanent reality. SMBs are realizing this and making virtual environments a focus area. Employee motivation, engagement, and growth in a virtual setup are critical to driving employee productivity. Current business processes need to be revamped to address end-to-end employee management for in-office as well as virtual-office environments.
5. Use of Social media – Social media has become the biggest platform for marketing and communication with all key stakeholders. SMBs need to tap into this to promote, gain mindshare and engage customers. Organic social media, which is often free or low cost, is a good starting point.